Concepts

Learn the model behind your reports: what an event represents, how visitors are identified, which period is measured, and how data becomes an answer.

A useful foundation

Read the data model and time and accuracy before comparing results. Use architecture when choosing storage and execution settings.

Understand the path from an accepted event to a queryable analytics result.

Understand events, dimensions, values, visitors, sessions, and sites as one analytics model.

Understand what a report's time range, visibility, and counts mean.

Understand how event collection, visitor identity, and stored data fit together.

The storage, hosting, and UI technologies used by the library and dashboard.

Apply these concepts in the practical guides. When choosing what to pre-aggregate, continue with rollups and planning.