Practical guides
Follow a workflow for collecting activity, building a report, or analyzing behavior. Examples assume an engine already open for your application's lifetime.
Choose a report path
| What you want to understand | Start here |
|---|---|
| Traffic, content, and acquisition | Web reports |
| Customers, purchases, and revenue | Product analytics |
| Request or job volume, errors, and latency | Service and worker telemetry |
| Behavior across several actions | Segments and funnels |
| A report with your own metrics and categories | Querying and time series |
In this section
Tracking events
Design a collection path for page views, product events, and numeric telemetry.
ExploreWeb reports
Build website reports with consistent visitor, page, session, and conversion metrics.
ExploreQuerying and time series
Compose custom analytics from metrics, dimensions, filters, and time buckets.
ExploreProduct analytics and revenue
Follow purchases, revenue by plan, and checkout completion with consistent customer identity.
ExploreService and worker telemetry
Measure request volume, error rates, and latency with numeric events.
ExploreSegments and funnels
Analyze behavior across events rather than treating each event independently.
ExploreSites and tenants
Organize multiple websites, applications, or tenants within an analytics host.
ExploreExtending enrichment
Adapt collection and enrichment to your application's data model.
ExploreContinue exploring
Use the reference for lookup, and performance to understand the cost of the questions you build.